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Definition: What is Auction Market Theory?

An auction market is when buyers and sellers place their orders in the same environment and then negotiate the best execution price.  These orders were done mechanically in the past, but are now executed in seconds electronically.  The execution price is determined when the buyer’s and seller’s orders are equal.  The vast majority of global markets are based on the auction market model (equities, futures, options, etc.).

The Benefits of This Small Business Marketing Method

In this digitalized world, technology has made it very easy to reach your targeted audience.

Small business owners are always looking for marketing that is credible, measurable and cost-effective!

Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don’t know how to do it right. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign.

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

Let’s take a look at 10 reasons why sending email tops any form of online marketing.

Small business email marketing is beneficial for all the business regardless of their size.

  • Email has a Larger Reach

Most of the people believe that social media is the best way to reach an audience. But they don’t understand the importance of email. In 2013, the total number of email accounts was 3.9 billion. According to Radicati, there was a prediction that number of email accounts by 2017 will be 4.9 billion.

Furthermore, it can be said that email is the currency of the web. The reason is that whoever is online has an active email ID. Thus, there is no way better to than email to reach a wider range of customers. Email is growing at an exponential rate.

  • Creates Brand Awareness

When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email campaigns. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.

  • Cost Effective

What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email grows your list and contact database with each campaign sent or email list purchased.

  • Segmentation

With the help of small business email software for marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email have improved the chances of engagement.

  • Call to Action

Another benefit of email campaigns are that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.

  • Easy to Track

It is easy to see where you are doing something wrong in email and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.

  • Result Seen Immediately

When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.

  • Easy To Create

To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.

  • Shareable

The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can introduce your business to a new market.

  • Email will be Around

Email has been around for a lot years. In 1978, the historical first ever promotional email campaign was sent. It was sent to almost 400 people. Since its inception, email has been growing consistently. Previously you needed a developer to create an email but now you can easily send emails.

Hence, creating an email list is a stable and long-term investment. It will be beneficial in the years to come.

Who can I use to Manage my Email Campaigns?

Email marketing is a cost-effective tool that is easy to manage. Choosing a good company to service your needs is important.

A good software enables you to create highly engaging emails. Along with this, it helps you in handling your contacts, tracks the performance your email campaigns and divides the customers into groups. The email list you created for you to use in future and stay in touch with your customers. It makes sure that your email does not end up in the spam folder.


Understanding Who Your Customers Are Determines Business Success

As a marketing lecturer I always tell my students that it makes no sense to develop a product with the best packaging and design and don’t know who will purchase the product from you and continue to give you repeat business.

An ideal customer to your business is one where your product or service is able to satisfy their specific need(s).

Part of a successful business plan includes defining who your ideal customer will be. In marketing we go a step further and ask that marketers design and keep a customer profile. A customer profile essentially includes information about the buying characteristics and other demographics of your customer. It breaks down the profile into specifics such as the age or age range of your customers, gender, income and location. The profile can also get even more specific with softer factors than help determine why customers purchase from you:

What other sorts of products do they buy that relate to yours?
How frequently do they purchase your product?
What do they think of the value of your product?

As an entrepreneur if I asked you who do you think your products or services appeal to? I hope the answer is not everyone! I’ll tell you why.

If your answer is “everyone” you may be in trouble. Businesses with too large a target market struggle to get ANY clients at all, far less repeat customers. Here’s why: not understanding who your customer really is keeps you from being able to better serve that customer. What’s equally as important here is that once you have clearly defined your customer you can craft a communications strategy on how to reach them and keep them coming back for more.

So how do you find your ideal customer?

For any entrepreneur already in business, I ask you to carry out the following steps:

1. Understand your product or service well
Your product or service should be satisfying your customers’ needs. The product or service should be solving some problem and distinguishing you from your competition.

2. Develop and evaluate business goals as it relates to your core customers.
Are you satisfied with these customers? Is this market sustainable or large enough for your business to grow? Do you want new and different customers? What will you have to change about your offering to meet changing customer needs?

3. Create an Ideal customer profile.
At one time all your customers were prospects, by defining your ideal customer you are in fact identifying your ideal prospect. The kind of prospect you want to attract and convert into a paying client.

4. Identify Patterns in your customers.
It is important to identify patterns and trends in your customers purchasing habits. This is the only way to design strategies to keep them coming back for more.

By properly identifying who your ideal customer is, you set your company on the right track to getting better and many more clients.


Local Marketing Efforts That Will Gain You Strong Foothold In Your Community

If you are a small business looking for ways to trounce your biggest competitors in the industry, it would be a big idea to focus first on dominating the local market. The local strategy does not mean that you do not have big dreams for your business, but it is rather a plan to gain that strong foothold to the people closest to you before spreading your wings to the rest of the world.

Businesses that have a strong presence and good reputation in their localities have better chances of easily penetrating other areas. A local marketing plan will therefore always get you great rewards as long as you know how to best approach it. Below are some of the ways you can localize marketing efforts to find strong grounding and foundation right at home before exploring other markets.

1. Enhance Google local profile

Google is the most popular search engine and using the local tab you can ensure your business pops up in the searches relevant to your location. The search engine makes it very easy for businesses to verify local listings for their companies and from there you can improve your business profile so as to attract new customers who find you from the local listings. You can improve rankings by adding photos, videos and real time news whenever possible.

2. Bring local media on board

When it comes to marketing your business locally, you cannot do much alone. Considering that local radio stations, TVs, newspapers and local blogs are ever looking for some good content, consider sharing your knowledge in line with your business to reach out to your target markets. Landing interviews with the local media can go a long way in letting customers know that you exist and the kind of products or services you have to offer them. Valuable content will not only gain you exposure but will also set you apart as an expert among listeners, viewers and readers and this is good for your business any day.

3. Partner with other local businesses

Business alliances can be tricky, especially with competitors, but establishing them with local small businesses can gain you the kind of exposure you need. Remember that these businesses interact regularly with the same target audiences you are targeting. When you get into alliances you can promote each other’s business in the respective storefronts. You can create referral programs to reward every customer refer from the local businesses. You can also consider running joint promotions and events with other businesses.

4. Create a strong online presence

A huge number of people use the net to locate local businesses and you want to ensure that you can easily be found. Avail your business information on the relevant online yellow pages and list the business on the county business website and other listings. When thinking online presence you really cannot forget social media platforms. Make proper use of every online resource open to you to gain market base for your business and you will grow.


5 Marketing Tips To Keep In Mind in 2017

You’ve heard the truism that “Innovation distinguishes between a leader and a follower”. There are tons of content marketers right now who questioning their marketing strategy and given how easy it is to lose focus to the noise of the day, and pressure from investors who want a quick return, more and more marketers are increasingly looking to turn a profit fast and ditching their long-term strategy.

This pattern of trend chasing and the illusion to profit from today’s momentum is going obsolete. Originality, Innovation, and creativity are the drivers of growth. As a marketer, your goal is to create content that offers a solution, solve a problem and to keep your audience engaged.

Churning out a lot of contents without much substance is separating great marketer from mediocre. And come 2017 if your blog still resembles a generalist and does not align with your niche, you won’t get high-quality traffic or attract your desired audience.

The days of copying of someone else ideas are over. To be reckoned with, you definitely need to stand out from the pack by offering unique and profound contents. I’m not saying that you should reinvent the wheel but whatever you do, it is in best your interest that your audience finds them unique and not some cliche that everyone is already talking about. Here are 5 tips to keep in mind as we usher in 2017.

Inspire Your Audience

A great business always respond to change not react to it. Digital Marketing has come a long way and over the past decades, a lot has changed. As competition intensifies, it doesn’t stop new businesses from springing up every day. But opportunity abounds for smart marketers. when you build a business that inspires, excites and educates, it ripples across the whole social platform. People will talk about how great your service is, they will share it, promote it and they will remember you for being exceptional.

When you offer valuable contents you get noticed by search engines too, with content that ranked high, you are set for exponential growth and opportunity to reach more audience.

Have A Budget

Setting out a budget for your content marketing campaign will help you to make a monthly projection for your sales goal. And spreading your investment across multiple platforms will help to reach a diverse audience and attract new leads. It is imperative that you allocate your fund careful to help you stamp out a marketing strategy and tactics that are not working or getting the desired results. The use of automation technology in emails and social media is increasingly the most effective way to nurture your audience with fresh contents and personalized their experience. To provide any meaningful service to your audience, you need to fully understand them and be able to tailor contents according to the various stage of their buying journey.

Market To The Right Audience

The ability to reach more audience are enormous these days but running a campaign that reaches too far across-the-board can put you in the red and may not lead to sells or conversion. You must be specific with your marketing strategy by understanding who are marketing to. Trying to sell to everyone can amount to a waste of time, effort and doesn’t work but carving out a targeted content with your ideal audience in mind will yield a profound result and increase your bottom line. Yes, it can be painstaking to focus on specific prospects but it will be worthwhile in the long run.

Understand Your Audience

Most experts agreed that content marketing works better when you build up your audience persona profiles. Knowing your buyer’s persona is important and can help you to align your content strategy with most suitable service that will keep your audience engaged.

You can’t afford to waste your resources creating content for the wrong audience. You must find out who your buyers are, what makes them tick, their buying habit, what appeals to them and what turns them off. Understanding their background and why they buy will help you meet their needs.

Revisit Your Strategy

What your audience are saying about your business matters. Your success depends on it and establishing yourself as a leader in your niche will come naturally when you earn their trust.

On a final note, as marketing landscape are changing rapidly, so also is the growth potential. Clients will demand more from businesses and expectation will shoot up putting many businesses in an awkward position. Meeting these challenges demand that you constantly revisit your strategy by making sure they are updated as things unfold.


Online Payment Processing For Auctioneers | Auction Marketer

Today’s topic is online payment processing techniques for Auctioneers. We have found that an area that the Auction Industry has been slow to adopt is the secure online processing of their buyer invoices. It is important in 2017 that you give buyers an easy way to make online payments direct to your Auction business.

We know from experience that established back office systems generate user invoices that can be emailed out, but they don’t give users a fast and easy way to make payments online using a responsive front end web page . In a previous post we talked about the reliance on third party aggregators to deliver new buyers, and that those buyers are now becoming more and more geographically dispersed. The days of clients walking in and queuing to pay at the cash office are no more, and the onus is on the Auctioneer to chase buyers. Sometimes from across the globe…

All versions of Auction Marketer are supplied with online payment pages, both for registered and unregistered users. Adding a simple link to your buyer invoices will drive users to the secure online payment page where they can effectively ‘check out’.

Getting Payments in Faster – Online Payment Processing

Our clients have found that within weeks of adding the payment links to invoices, they have been collecting far more money on the day and day after sale. All of this helps cashflow, means vendors get paid faster, increases confidence in the business, and gets items out of the way quicker!

Online payment processing has come on leaps and bounds recently and there are accessible payment solutions for established businesses from;

  • WorldPay

  • SagePay

  • Payment Sense

and some of the independent providers are proving popular;

  • Stripe

  • PayPal

Processing your auction invoices online is secure when using any of the systems above. The common denominator is that they all process the users card details off site. This means that you are removed from scope for PCI compliance as you don’t hold any of the users card details on your own systems.

In summary, it makes absolute sense to have an online payment portal for your users. Auction Marketer provides this out of the box.

Online Only Auctions Gain Market Shares | Auction Marketer

As reported in December 2016 online only auctions are now gaining market share with over 7% of global auctions representing over $7.4 bn taking place online only. Online only auction technology is maturing and is now accessible to all Auction Houses.

Internet users are becoming used to the online only auctions technology format, having been exposed to it via the online bidding aggregator channels, and we are seeing sales using the Auction Marketer ‘Bid Up Now’ Technology realising mid to high five figure hammer totals on an increasingly regular basis.


There have been comments from some established Auctioneers that there is no differentiation between a timed auction and an eBay auction. However, we beg to differ.

Online Only Auctions Technology Set to Grow in 2017

Take a moment to read the points below that we believe explain why the online only auction technology is gaining momentum;

  1. The reputation of the Auctioneer – A trusted bricks and mortar presence that has staff and a trading history.

  2. Trust in the Auctioneers ability to value items and offer them for sale with an informed estimate range.

  3. Proper consignment process allowing the vendor to set a reserve or discretion on their items.

  4. Export staff that can be contacted by prospective vendors and bidders.

  5. Quality catalogue listings – Informed listings with proper descriptions and condition reports where necessary.

  6. Quality photography – Increasingly, Auctioneers have invested in proper photographic equipment.

  7. Physical viewings – Clients can attend viewings at the Auctioneer to see actual pieces before the sale end date.

  Auction Marketer Key Learnings with Online Only Auctions Technology

Our key learnings have also shown that the online only auctions allow Auctioneers to have more frequent smaller sales to ensure that there is always something available for users to bid on when visiting the auction web site. ‘Buy Now’ or ‘Make Offer’ buttons can be added allowing users to buy items directly and remove them from the auction. Useful for Car and Property auctions.

Online only auctions enable Auctioneers to put together ‘niche collectable’ sales, and then target specific buyers via Auction Email Alerts – using tools such as the Auction Mailer.


The online only auction technology is also suited to trade auctions where trade users have logins to view the auction which is hidden from the public. This makes the technology ideal for high volume commercial auctioneers that want to limit interaction with their auctions to trusted trade buyers.

Another advantage online only auctions (timed auctions) is that they can be integrated with the secure online payment system that Auction Marketer offers as standard. This enables Auctioneers to auto process transactions at the end of the sale ensuring positive cashflow.

Auction Marketer ‘Bid Up’ Timed Auction Technology – The Data Advantage

Running online only timed auctions using the Auction Marketer ‘Bid Up Now’ Technology means that all of your data belongs to you.


Every user that registers to bid, every underbidder and every winning bidder. Every bidder is profiled for their interests, added to your email marketing lists and get confirmation emails for every bid they place.

In 2017, Auctioneers need the enablement of their own online only auction technology as well as control of their data. Auction Marketer has been designed to deliver on this and more. Find out how, call us on 0604 695800 or request the brochure today.