Characteristics of Successful Auction Marketers

I work with many types of auction marketers – from agencies and wholesalers to carriers and vendors. Over the years, I’ve noticed that companies tend to fall into two categories:

They’re “kick butt, get-it-done, achieve results” marketers
They’re “drag on, indecisive, never-get-finished” marketers

Of course, we all want to achieve results. So, I thought it might be helpful to take a closer look at what it really takes to be a successful insurance marketer. Here’s what I’ve noticed…

Six common traits of effective acution marketers:

They’re not afraid to take action. When it comes to marketing, taking any action is better than taking no action at all. By not making a decision, or not taking action, you’re choosing to not have any marketing. It’s better to make a decision and have some form of marketing working for you (even if it’s not perfect) than to not make a decision and have no forward momentum.

They reach decisions quickly. Effective insurance marketers look at the information, make a decision, and move on – right or wrong. And here’s something important: they don’t allow too many people to get involved in the decision making process. When there are too many cooks in the kitchen, recipes go awry and marketing strategies get very watered down.

They make marketing a top priority. I have one client who is the president of a sizeable insurance organization. He manages many employees and has no personal assistant. Yet he routinely reviews and replies to marketing-related emails and decisions within 24 hours. Nothing sits! And why should it? In most cases, it only takes 15 minutes to move a marketing project forward.

They understand that you have to spend money to make money. Over the years, I’ve seen many people start businesses and cut corners with essentials, such as their websites. In my opinion, your website is your most pivotal piece in your insurance marketing arsenal. If you’re going to do a bargain-basement job, then get ready for bargain-basement results. If you spend money where it matters, you’ll achieve your goals much faster.

They understand that there’s no such thing as a one-hit wonder. Effective marketing requires a consistent, integrated effort – month in and month out. Like your own personal health and fitness, growing a company requires a disciplined process. If anyone tells you they have a magic no-work formula, RUN.

They have the ability to track and measure. If you have the ability to track and measure, then you can be much more sophisticated in your marketing approach. This is usually linked to having a good IT resource. By having internal IT talent or someone who you can access quickly, you’re more likely to track and measure your marketing results, and quickly hone your strategies.

A Peek Inside the Daily Life of an Auction Marketer

Working as an affiliate marketer is not that hard these days with a laptop with an internet connection on your desk. At a point of time, affiliate marketers just had telephones and other similar communication tools at their disposal which they used to get minute updates on how their program was performing.

At present, however, things have changed a lot and with technology at their disposal, this is how a day in the life of an affiliate marketer would look like.

After having a sound sleep, an affiliate marketer would have his or her breakfast and proceed by turning on the computer to get an idea of the recent developments in the network. It would be followed up with work regarding updates and other statistics which he needs to track.

Now he has to consider the website design revision; which would definitely improve the chances of affiliate conversions if the site design is optimal and worked to perfection. It would also boost the site’s traffic.

Following up on that, the affiliate marketer would turn his attention towards submission of affiliate program to directories which list it. The major benefit behind this process is that it attracts visitors and urges them to join the affiliate program.

It’s now the time to track the sales you have been earning with your affiliate programs. Further, there is a list of various phone numbers and emails to keep a track of. One has to check whether they are new clients who are interested in the products. It is followed up with noting down of relevant contact information which might come in handy, in future.

There are various resources which need classification and the marketer is required to sort it out. Be it ads, button ads, banners or even feedback which need to be given out to ensure better sales for his program. It would also enhance the online visibility, which is again a healthy sign for increasing sales.

The affiliate marketer also has to answer the queries put up by his visitors. Nothing is more off-putting than an unanswered mail and so, the affiliate marketer needs to reply to the visitors as quickly as possible.

Even while carrying out all these processes, the marketer is chatting with the program’s other affiliates using a chat room. This is the perfect place where they discuss various strategies which lets them increase their sales by promoting their products effectively.

There are a lot of things which the affiliate needs to learn and it is an ever evolving process. Sharing what you know with others is probably the best way to show your support for them. Many others may also be attracted to the discussions and would like to jump in. Clearly, there is nothing to worry about seeking what opportunities lie ahead of you.

The very same products also work as an efficient tool in keeping the recently launched products updated. The affiliate marketer needs to work out a promotion section which deals with the latest product launch and other useful information which a customer would like to know about. Further, the marketer also has to ensure that the sales content has been written before the deadlines.

It is also the time to thank the people who helped you out in the marketing and promotions and ensured that the sales for your products reach new heights. This could not be done better without mentioning the people, the help they provided in the form of their useful services; along with their websites.

This would all be a part of the newsletters where other useful information has already been written out.

The affiliate marketer now has to write recommendations to various people who can offer credible sources which promote the products. Further, he also writes articles and various tips for people who are looking to start their careers in affiliate marketing.

Here, he aims at two goals at the same time. The affiliate marketer would not only get the product marketed but also the program and attract other prospective clients.

Time runs away pretty quickly and it is now time to go to sleep. Although he may have missed his lunch, he accomplished the tasks he had in mind and would be quite satisfied with himself as he goes to bed.

This, however, may not form a part of the daily routine of an auction marketer everyday; but more or less, he goes through the same processes as part of his life as an auction marketer.

Seems like success isn’t far enough!

Top Tips for Working From Home As a Digital Marketer

If you make the decision to become a full time digital marketer, then you’ll not only be changing your career but your entire way of life. As a digital marketer you’ll be someone who is able to work from anywhere in the world, who doesn’t answer to a boss and who can potentially earn much more money by running their own business with very low overheads.

But there are challenges here too. One such challenge is how you stay motivated when working from home. Another is how you go about stocking up on hardware that will offer enough power for what you need to do without breaking the bank.

This article will help you with those things and more.

Staying Motivated

One thing to keep in mind is that the phrase ‘work from home’ doesn’t necessarily have to be literal. Think of it instead as working ‘not from an office’.

And actually, it’s highly recommended that you leave the home if you want to get the most out of yourself in terms of productivity. Working in your house makes it very difficult to stay motivated and not to get distracted by your games console, the internet or the TV.

So where can you go instead? One option is to work in a coffee shop (the caffeine will help with your work). Another is to work in a public library. Either way, this is a great way to stay focussed and to put yourself in a productive zone.

Hardware

To do this though, you’re of course going to need the right hardware. This will need to be something light and portable while remaining powerful enough to handle all the work you’re going to throw at it.

So what hardware will work for you? If you’re working primarily as a writer or marketer then you won’t need anything particularly powerful. In this case, something like an iPad or an Android tablet will work even, along with a portable keyboard. The Universal Folding Keyboard from Microsoft is a great choice that’s able to fit into a pocket.

If you need to do video editing though then you’ll want something with a bit more oomph that’s still light. A great choice in this case is the Microsoft Surface Pro 4. This is a device that is sleek and can even be used as a tablet but is simultaneously powerful enough to power video editing software.

5 Traits You Need To Have To Be A Successful Digital Marketer

Have you always wanted to be a digital marketer? Here are 5 attributes that you should have for you to be a success:

Be flexible to change

Just like in any other technology driven area, the digital marketing arena changes fast. The strategies that worked yesterday may not work today. A great example is the SEO aspect of marketing. Years ago SEO was more technical, but this isn’t the current situation. Nowadays it thrives on content creation and relationship building. This means that if you are marketer and you rely on the technical aspects of SEO you will head nowhere.

Veteran marketers recommend that you always be ready to change and use the methods that are working at the current time. They recommend that you should be scared of remaining stagnant.

Be hungry of information

As mentioned, the digital marketing world is fast paced and just like any other fast evolving field you will be left behind if you don’t move with it. To know the current trends you need to develop hunger for knowledge. The easiest way of going about it is regularly reading authoritative websites.

Be competitive in nature

The whole essence of marketing is getting your name or that of your product or service out in the market. For you to make sales you need to trump your competitors. This calls for you to have thorough knowledge of your competitors and what they are doing right and wrong. Always aim at improving on the best strategies used by your competitors and capitalise on the mistakes that they do.

Be a lover of data

There is no point of doing marketing if you don’t know where you are coming from and where you are going. To know how you are progressing you need to track your traffic and conversions. To do this you use analysis and reporting tools that present information in form of data. You should be able to interpret the numbers and understand how to use them to your advantage.

Be creative

In your journey in digital marketing you will come across road blocks. To go past the handles you should be creative and device ways of keeping on with the journey. For example, if your content marketing tactics aren’t working, you should be able to come up with ideas on how to create content that will give you more success.

Conclusion

These are the traits that you need to have to be a successful digital marketer. If you already don’t have them work at acquiring them.

Learn to Earn As an Affiliate Marketer

Are you a new affiliate marketer? Have a good understanding of affiliate marketing? Well, many businesses use it to promote their brand, products, and services.

Affiliate marketing could be a way for you to earn money. It is important to find a niche market with products and services you trust, believe in and maybe even use yourself.

There are many popular affiliate programs that give you everything you need to promote and market their products.

So, an affiliate is a person who signs up to help promote a product, and the business pays the affiliate a commission when they complete a task. This could be a sale, a visit to a landing page or if someone fills out a form for more information.

This is a perfect relationship for you and the business owner.

The owner only has to pay the affiliate upon completion of a task. They might have 100’s of affiliate marketers promoting their products, and they only have to pay those who are earning money for them.

The affiliate marketer has the opportunity to earn a passive income.

It’s real simple to get started as an affiliate marketer and there’s not much out-of-pocket cost, either.

All you need is a computer and an internet connection.

When you sign up with an affiliate program, you get access to a back office with affiliate links, graphics and “swipe” emails to promote the program you signed up with.

Some companies even offer affiliate branded articles, special reports and other tools that you can use.

You can earn money as an affiliate marketer with just a blog.

But having your own website allows you to do more. Like capture your visitors email address.

When you have a list, you can develop a relationship with them and help them solve their problems.

As an affiliate marketer, you’ll learn how to do these tasks.

To get started, search for some companies to promote. One option is to sign up with an affiliate network, such as Commission Junction. This company manages the affiliate programs for many big box businesses.

You can also find websites that offer a product that you feel would appeal to your target market and apply to become an affiliate with them.

For example simply type in Google search: Golf + affiliate;

When you visit a website, look for a link that says “affiliates” or “associates.” This link should take you to a form, where you’ll need to enter your name, email, and maybe a website address.

Some companies allow anyone to be their affiliate while some have restrictions, like your own website, etc.

What I Recommend to Become a Successful Affiliate Marketer: Wealthy Affiliate

No credit card is needed to get a starter membership in Wealthy Affiliate. This includes 2 websites and a blog and your starter membership never expires.

I want to make that clear: You do NOT have to pay anything unless you decide to upgrade.

Starter Membership Cost: Free

Starter Membership Length: Forever

The person who just keeps marching in one direction and makes tweaks to what they’re doing when they hit obstacles will always out produce the person who keeps stopping and starting.

Unbiased Renegade Network Marketer Review

Renegade Network Marketer was written by someone who has been in and out of the MLM industry for nearly 20 years – Ann Sieg.

She started out in the old days of cold calling, bothering friends and family and inviting disinterested people to hotel meetings and into her own home.

Twenty years ago we didn’t have the internet, and everything has changed in the MLM industry since it came along.

It really is nice to find a course written by someone who has been in the business that long and isn’t afraid to admit that she nearly gave up on many occasions. Too often these kinds of courses are written by young men that are barely out of high school, hoping to impress people with scantily clad models spread out over a rented Ferrari. Ann’s book is nothing like that, if you are already saying “oh not another one”.

Renegade Network Marketer Review – The Pros

This course is different. It has been painstakingly written by someone who knows and has been through all the pitfalls of internet marketing and who tried every method known to man to become successful in MLM.

The Renegade Network Marketer review was written after she nearly gave up again but after she had one of those “Aha” moments.

There was nothing wrong with network/MLM business marketing model, it was how marketing was being taught that was at the root of most network marketer’s problems. It was the methods not the business.

So she set out to write this comprehensive course after realizing why network marketing was so frustrating and difficult. The number one problem was how to get the prospect to come to you, instead of you going after them! Now that was revolutionary! It is so ridiculously obvious.

When you do that the playing field becomes a much friendlier place, you never get rejected or fobbed off with excuses ever again. Your social life and your friends want to be around you again, because you don’t have to try and sell them on your latest and greatest opportunity. You go from defensive to offensive, negative to positive and it’s amazing how empowering a thriving business can be. You can’t wait to get out of bed in the morning!

The Renegade Marketer review has the tools and insight to help grow any network marketing business. It will help you generate leads and the tools to take you as far as you want to go with your business.

The Renegade Network Marketer, deservedly, gets many positive reviews from people who have gone from debt and depression to positive cashflow and success.

If you want a truly amazing system that will cram your funnel full of high quality prospects, take a look at the Renegade Network Marketer.

The Renegade Network Marketer contains a 143 page in-depth, manual that details the same formula the writer used to build her successful businesses bringing not streams, but floods of income.

Renegade Network Marketer is a must for anyone who wants to take a giant leap with their network marketing business.

Autoresponders – The Secret Tool of Successful Internet Marketers

Autoresponders automatically send a sequence of pre-written promotional or educational emails based on a schedule that you set. Autoresponders also track the clicks and user activity in the body of the email. Successful internet marketers use autoresponders to automate their online business.

Whenever an internet marketer wants to drive sales to their new product or services, they will send an email to their list of customers and introduce their new product or service. Most of their subscribers in the email list, if they have built a relationship with them, will usually make a purchase within the first email or two. The rest of the email subscribers will receive a different set of emails that are custom created to increase their buying temperature. These subscribers require some time to build their interest and trust (as well as motivation) to invest their money in what the internet marketer is trying to sell.

Autoresponders make it easy for an internet marketer to add his large number of prospects to the autoresponders email list. It is also possible to build a huge email list when subscribers opt-in to their email list. Autoresponders will help the internet marketers to understand what motivates their subscribers to take action. Once the internet marketer separates his subscribers into different groups, it is easier for him/her to send custom emails to different groups. The subscribers in some group may purchase any product hearing the initial hype around the product. Some other subscribers are looking how to get things that cost little or no money.

If you are new to autoresponders, then try investing in an autoresponder service like aweber.com or GetResponse.com. You can always get technical assistance once you are a paid customer (most will offer limited technical support to the free trial offers as well – because they want you to become a paid subscriber)! The customer service representative will guide you step-by-step manner in how to set up your subscriber list and initial campaigns.

These autoresponder services will also have tons of videos that will teach you a lot about email marketing. Make sure you ask the customer support for any upcoming webinar training related to email marketing they are hosting. The autoresponder services conduct webinar training almost every month and it’s a great opportunity to learn more about interment marketing and email marketing.

Most people will not give out their email addresses like in the past, so you need to deliver your customers something valuable in exchange for their emails. If a person is looking for weight loss tips, then offer them on an informative video or e-book entitled, “Loose 2 pounds every week by drinking homemade juice every morning” or something similar. You need to offer something that sounds easy for them to do with fantastic results. NOTE: be truthful in your claims! Do not offer an outrageous claim for success. Something like, “Take this one pill every night, sleep 18 hours per day and lose 900 pounds in one month – guaranteed!” You will look silly; you will look like you are lying (which you are) and you will probably find yourself in trouble with the authorities at some point in the near future!

If you are offering a solution that is easy for the customer to implement right now and the customer (who is over weight) sees the potential in your product (because he/she want to cut down their weight as soon as possible with very less effort), you might convince them to give your product a try.

This means you need to have an effective opt-in page for your new customers. In order to do this, you should do your research in your niche and find out what drives them; what their greatest need is; what the motivation is in even searching for your product. Once you know what drives them, you can use the knowledge you learn to help sell your product to them. Remember, you MUST deliver value to your client. If you do not deliver value to your client (or what your client perceives is value), you will soon be facing many refunds and your reputation will be ruined.

Make sure the first email you send to your potential customer is always informative and helps solve the problem he/she is facing. Craft your first 2 emails in a way the reader would find that you are genuinely trying to help them. In you third email write about the product that you are selling. If you are an affiliate of the product then you should always make your own mini sales page, because the sales pages of the product owners are often generalized to cater to customers in a broad niche. If you are able to find core problems the customers are facing, then create a mini sales page and concentrate your sales letter on only that problem. Once they opt-in to your email list, send them to the sales page of the affiliate product you are promoting.

To be successful in internet marketing you need to constantly improve your traffic sources and find new ones. You also need to learn to write your emails in such a manner to generate trust and respect in the eyes of your clients; generate interest in your product and get your potential customer ready to make a purchase of your product or services.

Remember this one rule: ALWAYS deliver value for your client FIRST! Only then will you be rewarded financially in the end. If you focus on the money aspect first – you will, most of the time, lose what you were seeking to accomplish.

How to Make Passive Income As an Affiliate Marketer in Auction Events

Searching for the perfect affiliate program

Go for affiliate programs, which cover numerous niches. For instance, Amazon affiliate program covers just about all niches possible when it comes to eBooks, physical products and a lot more. On the other hand, you will find some places where you can sign up and they represent as the main affiliate for thousands of companies.

Search for your favorite search engine and enter you niche and the affiliate program. For instance; singing + affiliate program. Then, you will be provided with some options in the singing niche.

There are thousands of places marketers like you could be an affiliate, which includes online digital items at the same time places where you can sign up and get access to participate in private affiliate programs.

So How can you Build Passive Income From Affiliate Marketing?

The key here is very simple. Make a very simple yet a very efficient review product/website/group product. It is important that you learn some SEO and basic traffic generating technique.

Does it work?

With commitment, attitude and right training, expect that it will absolutely work for you. Remember that if this whole money-making thing is new to you, it is important that you do not distress yourself with making the website. For instance, if you have a business in a box-training, you could have your site up and running in just less than five minutes along with no skills or prior experience.

Thus, let’s think that you have your own free site from a trusted and recommended source. Now, what are you going to do? Within the training you will talk more about the niche. You are aware that niche is the category, product, hobby and interest, etc. once you have a site about Golf umbrellas, then your niche would be Golf Umbrellas. Therefore, you could name your site something like Golfumbrellasforyou.com.

Along with the training, it is better if you look forward a little. You should think about what your new site will look like. For instance, “Classic Golf umbrellas” as a section of the site, “Golf Umbrellas” for all gender for the next section, and more. In this way, you could plan on which keywords you will search for.

How about the keywords?

Keywords are the secret words, which only the keyword tools could tell. They are the words utilized by people in the Google Search. As an affiliate marketer your job is to know how many times every month someone searches for the phrases “What is the best golf umbrella” as a good example.

AUCTION in SOCIAL MEDIA MARKETER

Have you realized how important networking has been in starting and maintaining a successful business?

Whether its social networking sites (ie. Facebook) or a networking event (ie. local Chamber of Commerce); many marketers credit a large amount of their business relationships to their networking connections.

However, if networking is so important for connecting people in business; why are people more likely to use social networking sites than attend a local networking event?

It would seem that meeting people face to face and directly building a rapport with them would give you the upper hand on gaining more referrals and recommendations.

Well, truth is, most people feel uncomfortable meeting face to face to discuss anything.

Think about it.

When you have a pain that really requires an examination, how likely are you to go to the doctor to have them check you out in person. Or, how likely are you to visit a friend at their house when you could quickly call, text or email.

Statistics show that 40% of people socialize through networking sites rather than face to face interactions. 400 million tweets is the average number of tweets being sent in a day.

What does that tell you?

It tells me, that even though you crave relationships, connections and successful businesses; you lack the social skills & confidence it takes to make your desires a reality.

So, if you really want to build long-standing relationships and make your networking events productive and profitable, these three emotions will see you through any face to face interaction or networking event:

1. Curiosity

Ask questions. Answer questions. Give them something good to think about. Questions are powerful. You need to present your business as a solution to their problem. However, you won’t know their problem until you ask what they do and how it works. Ask “What does a typical day in your business look like?” or Ask “What everyday challenges do you notice that are causing you to lose time or money?” When you ask these kinds of questions, it increases their need to share and your need to understand how your businesses can partner up.

2. Confidence

Know what you want to achieve from the networking event. Do you want more leads? Do you need more contacts? Do you need to hire someone? Do you need a specific service or type of professional? What service can you use in your business? What kind of businesses will instantly make a difference in your business? Don’t collect a business card unless you plan to contact them in the next 48 hours. The more you know about their business and the needs of your business, the more confident you’ll present yourself and your business.

3. Hope

Attend these events with the hope that these short interactions will create new challenges, new opportunities, and new ideas for business growth and innovation. Face to face networking events give you an advantage, in business, over other people because it allows business owners to attach an experience, a face and a name. People have longer memories of a person with a specific experience; unlike a text or email.

3 Emotions Every Marketer Should Bring to A Networking Event

Have you realized how important networking has been in starting and maintaining a successful business?

Whether its social networking sites (ie. Facebook) or a networking event (ie. local Chamber of Commerce); many marketers credit a large amount of their business relationships to their networking connections.

However, if networking is so important for connecting people in business; why are people more likely to use social networking sites than attend a local networking event?

It would seem that meeting people face to face and directly building a rapport with them would give you the upper hand on gaining more referrals and recommendations.

Well, truth is, most people feel uncomfortable meeting face to face to discuss anything.

Think about it.

When you have a pain that really requires an examination, how likely are you to go to the doctor to have them check you out in person. Or, how likely are you to visit a friend at their house when you could quickly call, text or email.

Statistics show that 40% of people socialize through networking sites rather than face to face interactions. 400 million tweets is the average number of tweets being sent in a day.

What does that tell you?

It tells me, that even though you crave relationships, connections and successful businesses; you lack the social skills & confidence it takes to make your desires a reality.

So, if you really want to build long-standing relationships and make your networking events productive and profitable, these three emotions will see you through any face to face interaction or networking event:

1. Curiosity

Ask questions. Answer questions. Give them something good to think about. Questions are powerful. You need to present your business as a solution to their problem. However, you won’t know their problem until you ask what they do and how it works. Ask “What does a typical day in your business look like?” or Ask “What everyday challenges do you notice that are causing you to lose time or money?” When you ask these kinds of questions, it increases their need to share and your need to understand how your businesses can partner up.

2. Confidence

Know what you want to achieve from the networking event. Do you want more leads? Do you need more contacts? Do you need to hire someone? Do you need a specific service or type of professional? What service can you use in your business? What kind of businesses will instantly make a difference in your business? Don’t collect a business card unless you plan to contact them in the next 48 hours. The more you know about their business and the needs of your business, the more confident you’ll present yourself and your business.

3. Hope

Attend these events with the hope that these short interactions will create new challenges, new opportunities, and new ideas for business growth and innovation. Face to face networking events give you an advantage, in business, over other people because it allows business owners to attach an experience, a face and a name. People have longer memories of a person with a specific experience; unlike a text or email.